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Young Chan Kim |
Professor
Yonsei School of Business, 134, shinchon-dong, Seodaemoon-ku, Seoul 120-749, South Korea.
Tel: +82.2.2123.5468
Email: youngkim@yonsei.ac.kr |
Dr. Youngchan Kim (Ph.D., University of Michigan) is Professor of Marketing in the School of Business at Yonsei University in Seoul, Korea. He also taught at the University of Groningen in the Netherlands. His research interests include developing quantitative models focusing on substantive marketing problems in product conception and development, market structure, consumer choice, market segmentation, and competitive strategy. His work has been published in the Journal of Marketing Research, Journal of Econometrics, and European Journal of Operational Research.
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